7 Essential Elements for a Unique Logo Design

Anyone can work on a logo design, but not all of us can design the right logo, this is in short the essence and philosophy of design. A successful design may achieve some of the goals you set when starting out on your new logo, but a great-looking design should be simple, relevant, timeless, distinctive, easy to remember, and adaptable.

The list may seem long and complicated, but remember that knowing all the rules of the game in any creative profession is essential before you start breaking them. A skilled cook does not begin by inventing the ingredients of his famous dish out of nothing. Rather, he relies on a successful and tried-and-true recipe and adapts it as needed to make his own dish. The same is true of brand identity building. The basic ingredients you need to create a unique professional logo are the ingredients in our secret recipe. So let's take a look at each of these elements in detail:

1.Focus on simplicity when designing a logo

The simplest solution is often the most successful. Why? Because the simple logo helps the rest of the elements to achieve their desired goals from the logo.
Simplicity helps the design to be versatile. Therefore, adopting a low-complex method makes your logo more usable on various marketing media such as business cards, billboards, pins, or even on website buttons.
The simple design also helps make your logo more recognizable, giving it a greater chance of being time-honored. Note the logos of major companies such as Nike, Adidas, Apple, and many more. All these logos are simple which makes them easy to distinguish.

2.Make your logo design relevant to your business

Any logo you design should be appropriate for the company or industry it is being designed for. Are you working on a logo design for a law firm? Then you have to get rid of the designs or the comic models for this business. Are you designing a logo for a winter product? So the design should not contain a beach ball, and this applies to all other areas.
Your design must be appropriate for the company’s business field, the customer, and the audience you are addressing, and to reach the desired result, you must do a lot of long research and exhausting work, which is inevitably cumbersome, but the benefit will be very great for you: without a strong knowledge of the customer’s world and his field of work, you will not be able to Design a successful and unique logo that can distinguish your client from the rest of his competitors in his field of specialization.
You should keep in mind that the logo does not have to literally reveal the company's business. Both the BMW and Mercedes-Benz logos have nothing to do with cars, but they stand out beautifully from the rest of the competition and are appropriate in their field of work and within the automotive world.

3.Make tradition a part of your logo design

When you start working on a logo or corporate identity design, it is best to stay away from modern trends. Fashion comes and goes quickly and the last thing you need to do is waste your time and effort on a design that will become outdated and boring after a very short period of time. Continuity is key, and the logo must remain appropriate and appropriate to represent the company as time and age change. It can be refined or refined after a while to refresh it and give it a new spirit, but the basic idea of the logo should still be there.

4.Strive for excellence in every logo design

The distinctive logo is the logo that you can easily differentiate and distinguish from the rest of the competitors. It has unique properties through which it can accurately show the vision and direction of the company’s work, but how can you design a logo of this quality?
The best strategy that you can follow is to focus on a design that can be easily distinguished so that seeing the logo alone is enough to distinguish it and know its significance. Starting the design using black and white colors at this stage is an aid in determining the desired shape or form for the logo. Colors are secondary to the design.

5.Focus on easy-to-remember logo design

The design that captures the hearts is the design that will remain in the minds of whoever sees it even for just a small glimpse. Imagine the bus riders watching a large road billboard passing by, or a group of pedestrians on a street, looking at a company logo painted on a large truck passing by for a moment. These short moments are all the designer has to make an impression on viewers.

But how do you focus on this important element of unique design?

Sometimes it's a good idea to remember some of the most iconic logos when you're designing your own. Where should you ask yourself what makes the design stick in your mind? It is also useful to make quick sketches of the design within 30 seconds, because you want the viewer to glimpse the logo, understand its idea, and remain stuck in their memory, all within a few seconds, so its design should also be simple.

6.Think small before big

Although you will most likely want your logo to be placed on the largest billboard on the busiest of roads, try not to forget that the logo can be used in very small places such as a zipper, small stickers, or a clothespin. Customers are usually enthusiastic about a logo that can be adapted to different conditions and display spaces. A good design will save them a lot of costly expenses such as printing or modifying the design to be suitable for display in the new place and others.

The most important condition for achieving a versatile logo is simplicity. Your design should be clearly defined in an area of about 1 inch (about 2.5 centimeters) without losing any of its details. The only way to ensure this is to keep it simple, which will increase the chances of getting a design that will last for a long time.

7.Focus on one thing only when designing a logo

The wonderful designs that stand out from the rest of the competitors have only one distinctive element. You want to make a strong impression on customers about one thing in the design because viewers often only get one look at the logo, and they won't spend much time studying it.